Research
Research
Jil Kabir’s own research: published papers and studies in progress at Multimedia University, on AI, trust and visual communication.

My Research
Published papers, ongoing research questions, and the methods behind them, Jil’s own work.
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Ongoing
The Influence of Logo Background Color on Hue Perception: A Cross-Cultural Study in an Asian Context
Logo Background Color & Cross-Cultural Hue Perception
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Ongoing
AI-Generated vs Human-Recorded Marketing Videos: A Study on Viewer Trust, Emotional Response & Engagement with UTAUT Model
AI vs Human Marketing Videos: Trust, Emotion & Engagement
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Published
Navigating E-Commerce Frontiers: AI and Machine Learning in Women’s Empowerment
Full abstract, methodology, and citation details for this paper are being added to this page.
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Published

Exploring Explainable Artificial Intelligence: A Comparative Analysis of Interpretability Techniques
Full abstract, methodology, and citation details for this paper are being added to this page.
Research in Action
Real photographs from Jil’s research and conference activity, not tied to any single paper.





