W Work
Case studies, with the evidence attached.
Seven projects by Jil Kabir across technical SEO, analytics, an AI research product and growth. Each write-up covers the problem, my role, the method and the real numbers, including the ones that went the wrong way.
Pick a project, see its numbers.
Technical SEO / Site Health
Ongoing technical SEO ownership: search visibility tracked alongside recurring site-audit crawls, not a one-off clean-up.
Read the case study- Project context
- Research stage
- Evidence-aware recommendation
I’m starting a study on viewer trust. Which framework fits?
Framework suggestion, matched to your topic and stage, with its source.
AI Research Supervisor
A research-support product for people early in a project: it keeps project context, reads the research stage, and ties each recommendation to a source.
Read the case studyWebsite Analytics & Growth
Reading GA4 for overall growth and for which channels convert, reported with the metric that went the wrong way.
Read the case studyOrganic Social Growth
A four-platform organic programme, each platform read on its own real metrics rather than one number copied across all of them.
Read the case study- 120,206Impressions
- 5,124Clicks
Paid Search & Acquisition
A deliberately ultra-low-CPC Google Ads test, read alongside a Reddit result measured on sales.
Read the case studyYouTube / Faceless Media
A repeatable channel-building playbook: three faceless channels for U.S. audiences reached monetization, plus Facebook video monetization.
Read the case studyEmail & WhatsApp Campaigns
Direct-response email and a higher-volume WhatsApp programme, reported full-funnel, including the messages Meta's limits blocked.
Read the case studyAll case studies
Technical SEO / Site Health98 Health ScoreOngoing technical SEO ownership: current 2026 search visibility, tracked alongside recurring Ahrefs Site Audit crawls.Read the case study 
AI Research SupervisorEvidence-aware recommendationsA research-support product for people who are early in a project and need structured direction, not just another chat window.Read the case study 
Website Analytics & Growth+33.7% sessionsAnalytics-driven growth work since 2018, reading GA4 for both overall site growth and which channels actually convert.Read the case study 
Organic Social Growth50M+ Threads viewsA four-platform organic growth program: Facebook, Instagram, Threads and LinkedIn, each read on its own real metrics.Read the case study 
Paid Search & Acquisition120K+ impressions, ~$0.01 CPCCurrent 2026 acquisition results, led by a highly efficient Google Ads test and a real Reddit sales result.Read the case study 
YouTube / Faceless Media3 monetized channelsBuilt and monetized three faceless YouTube channels for U.S. audiences, alongside Facebook video monetization.Read the case study 
Email & WhatsApp Campaigns19/19 campaigns completedDirect-response campaign work spanning email sends and a structured, higher-volume WhatsApp marketing program.Read the case study