Analytics-driven growth work since 2018, reading GA4 for both overall site growth and which channels actually convert.
Results
13KActive users+29.9%
13KNew users+31.5%
14KSessions+33.7%
37sAvg. engagement time-19.2%
Traffic Sources
What this demonstrates: broad-based growth (active users, new users and sessions all up double digits), reported alongside the metric that moved the wrong way: average engagement time down 19.2% in the same period.
Original Evidence
View original evidence
