About
Hi, I’m Jhilik Kabir, publicly known as Jil Kabir.
I’m a researcher, AI SEO strategist and builder: co-founder and CTO at Miraiyo, and a postgraduate researcher at Multimedia University in Malaysia. This is the longer story. For the short, structured version, see my profile; for dates and roles, see the CV.
Where it started
I studied Computer Science and Engineering at Gono Bishwabidyalay (Gono University) from 2014 to 2018. In June 2018 I took my first job, in web development and digital marketing at Genex Infosys Limited in Dhaka. That role is where I learned how websites actually get found, and it set the direction for everything since.
Learning SEO by doing it
From 2019 I worked in SEO full time: as an SEO Specialist at Japan Marketing & Consultancy in Dhaka, then as SEO & Content Manager for Virtunus, Inc., a US company, from 2020 to 2022. In 2021 I joined HappyMonster as an SEO and digital marketing strategist, and from October 2022 to August 2024 I was its Head of Marketing, running the strategy end to end.
Alongside the day jobs I ran my own growth experiments: a personal Threads account that passed 50 million views and turned into paid UGC collaborations, three faceless YouTube channels that reached monetization, and organic social programs across Facebook and Instagram. The numbers and screenshots are in the portfolio.
Research
Today I’m a postgraduate researcher at Multimedia University (MMU) in Malaysia, in creative multimedia with a focus on advertising and branding. My research looks at how people trust and respond to AI and visual communication.
- Exploring Explainable Artificial Intelligence: A Comparative Analysis of Interpretability Techniques, published in IJARCCE in 2024.
- Navigating E-Commerce Frontiers: AI and Machine Learning in Women’s Empowerment, published.
- Two studies in progress: AI-generated versus human-recorded marketing videos, and how a logo’s background colour changes hue perception across cultures.
In 2026 I presented a paper on the ethical impact of generative AI on Malaysia’s digital art at MECON2026, and contributed to four accepted papers at the 8th ASEAN-UEC Workshop on Informatics and Engineering, three of which received Young Researcher Encouragement Awards.
Miraiyo, and building things
In December 2024 I co-founded Miraiyo, where I’m CTO. In 2026 I learned hands-on software development so I could build the research tools I kept wishing existed. The first is AI Research Supervisor, a research-support product for people early in a project; alongside it are two free tools, the Search Readiness Checker and the DOI Citation Finder.
This site is part of that too: a hand-built WordPress block theme and companion plugin, with no page builder, so I control how the content, the agents and the technical foundation work together.
AI SEO, the way I practise it
I treat SEO as a system, not a checklist. AI agents help with research and drafting; a human does the verification and judgment a machine shouldn’t be trusted with alone. Content now has to work for answer engines and generative search (AEO and GEO), not only for traditional rankings, and I write about doing that on a small-team budget in the AI SEO section, starting with how to build an agentic SEO workflow without enterprise tools.
The four dragons
I’m the only human in a small studio of AI agents I designed and built. Judy does research, Deany shapes strategy, Joyee writes first drafts, and Arlo checks the data and structure. Each has a specific job, and nothing they produce goes live until I’ve read and approved it.
Community and life
I’m part of the WordPress community, with a WordPress.org profile, and you’ll find me at events like WordCamp Malaysia 2024 and technology community days in Malaysia. Outside the laptop there are cultural evenings, the sea, the bike and the cat.
How I work
I’d rather publish less and have it be accurate than publish more and guess. I care about building things that are genuinely useful, honestly described and grounded in evidence rather than hype.
Unfinished tools are labelled unfinished. Ongoing projects are labelled ongoing. Empty sections stay empty until there’s something real to put in them.