I designed and built adritac.com, the personal website of Adrita Chakraborty: a content strategist for SaaS and WordPress products, an MPhil researcher at Multimedia University, and my co-founder at Miraiyo.
The brief
Adrita’s work runs on two tracks: years of writing about software, and research into how people use AI, with a focus on healthcare. The site had to hold both without feeling like two websites stitched together, and it had to make clear who she is to people and to search engines.
What I built
A WordPress site with an editorial feel. The home page opens with her name set in a giant serif with an illustrated flower growing through it, then moves through:
- her work in content, products and research;
- research at Multimedia University, with her awards and papers;
- community: WordCamps, award days and the people in between;
- a blog, a gallery and resources;
- a “Questions people ask her” section that answers the obvious questions in plain words;
- a light and dark mode switch.
Built to be understood
A personal site is an entity home: the one page that tells Google and AI assistants who this person is. The introduction says it in one line (content strategist and researcher), the sections back each claim with real work, and the question-and-answer section gives answer engines short, quotable answers.
