About
Hi, I’m Jhilik Kabir (Jil).
I’m a researcher, AI SEO strategist and builder: co-founder and CTO at Miraiyo, and a postgraduate researcher at Multimedia University in Malaysia. This is the longer story. For the short, structured version, see my profile; for dates and roles, see the CV.
Where it started
I studied Computer Science and Engineering at Gono Bishwabidyalay (Gono University) from 2014 to 2018. In June 2018 I took my first job, in web development and digital marketing at Genex Infosys Limited. That role is where I learned how websites actually get found, and it set the direction for everything since.
Learning SEO by doing it
From 2019 I worked in SEO full time: as an SEO Specialist at Japan Marketing & Consultancy, then as SEO & Content Manager for Virtunus, Inc., a US company, from 2020 to 2022. In 2021 I joined HappyMonster as an SEO and digital marketing strategist, and from October 2022 to August 2024 I was its Head of Marketing, running the strategy end to end.
Alongside the day jobs I ran my own growth experiments: a personal Threads account that passed 50 million views and turned into paid UGC collaborations, three faceless YouTube channels that reached monetization, and organic social programs across Facebook and Instagram. The numbers and screenshots are in the portfolio.
Research
Today I’m a postgraduate researcher at Multimedia University (MMU) in Malaysia, in creative multimedia with a focus on advertising and branding. My research looks at how people trust and respond to AI and visual communication.
- Exploring Explainable Artificial Intelligence: A Comparative Analysis of Interpretability Techniques, published in IJARCCE in 2024.
- Navigating E-Commerce Frontiers: AI and Machine Learning in Women’s Empowerment, published.
- Two studies in progress: AI-generated versus human-recorded marketing videos, and how a logo’s background colour changes hue perception across cultures.
In 2026 four of my papers were accepted at MECON 2026, including one on the ethical impact of generative AI on Malaysia’s digital art; they will be published soon.
Miraiyo, and building things
In December 2024 I co-founded Miraiyo, where I’m CTO. In 2026 I learned hands-on software development so I could build the research tools I kept wishing existed. The first is AI Research Supervisor, a research-support product for people early in a project; alongside it are two free tools, the Search Readiness Checker and the DOI Citation Finder.
This site is part of that too: a hand-built WordPress block theme and companion plugin, with no page builder, so I control how the content, the agents and the technical foundation work together.
AI SEO, the way I practise it
I treat SEO as a system, not a checklist. AI agents help with research and drafting; a human does the verification and judgment a machine shouldn’t be trusted with alone. Content now has to work for answer engines and generative search (AEO and GEO), not only for traditional rankings, and I write about doing that on a small-team budget in the AI SEO section, starting with how to build an agentic SEO workflow without enterprise tools.
The four dragons
I’m the only human in a small studio of AI agents I designed and built. Judy does research, Deany shapes strategy, Joyee writes first drafts, and Arlo checks the data and structure. Each has a specific job, and nothing they produce goes live until I’ve read and approved it.
Community and life
The WordPress community is a big part of my life. I was an organizer on the design team for WordCamp Asia 2025, and again for WordCamp Asia 2026, the largest WordPress event in the region. Before that I volunteered at WordCamp Malaysia 2024. You can find me on WordPress.org. Outside the laptop there are cultural evenings, the sea, the bike and the cat.
How I work
I’d rather publish less and have it be accurate than publish more and guess. I care about building things that are genuinely useful, honestly described and grounded in evidence rather than hype.
Unfinished tools are labelled unfinished. Ongoing projects are labelled ongoing. Empty sections stay empty until there’s something real to put in them.
Have a project, question or collaboration in mind?
Questions people ask about Jil
Who is Jil Kabir?
Jhilik Kabir (Jil) is a researcher, AI SEO strategist and builder: co-founder and CTO of Miraiyo and a postgraduate researcher at Multimedia University in Malaysia.
What does Jil Kabir do at Miraiyo?
Jil co-founded Miraiyo, a UK-registered GEO and AEO agency, in December 2024 and is its CTO. Jil designed and built miraiyo.com and looks after its SEO.
Which websites has Jil Kabir built?
Recent builds include miraiyo.com, the Miraiyo agency website, and adritac.com, the personal website of researcher Adrita Chakraborty. Jil has also worked on the security of more than 60 websites.
What does Jil Kabir research?
Creative multimedia at Multimedia University, focused on advertising and branding: how people trust and respond to AI and visual communication. Published work includes a 2024 IJARCCE paper comparing explainable AI methods.
Who are Judy, Deany, Joyee and Arlo?
The four AI agents Jil designed and works with. Judy researches, Deany shapes strategy, Joyee writes first drafts and Arlo checks the data and structure. Nothing they produce goes live until Jil has read and approved it.
How can I contact Jil Kabir?
By email at hello@jkabir.com, on WhatsApp at +60 11-4061 1609, or through the contact page on this site.